I was talking to a co-worker that is into gaming and RP, trying to get him to give DR a try, and one question he had sorta gave me a bit of an inspiration.
A DR-Demo version. This would be free, would last only for a month, would maybe copy just the crossing area, you would be inserted into the game as your choice of one of 9 of the guilds <no thieves or necros- those would be restricted to actual account-holders-- as those call for more experienced players> .
You would not be able to be promoted within your guild of choice, but it would give you a taste of what the game is like, what the commands are, and so forth, also a small feel of what the different guilds are like. The HELP command would be very newbie-friendly there, many commands would be explained, etc. Puzzles, other than favors, would not be given, nor quests <such as glyphs>. Guildleaders would simply give a <that is not available in this version> if they asked for circles, etc. However, each guildleader would give an explanation of different spells, roars, dances, etc. that are available in the regular version.
I think this would make a great marketing tool.
It's a number, it gets bigger. That's the whole DR experience right there